Innovate Or Perish. Managing The Enduring Technology Company In The Global Market

Innovate Or Perish. Managing The Enduring Technology Company In The Global Market

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Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy

Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property IP professionals including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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